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Your Website: Starting from Zero
Maybe you have a new website. Maybe you launched your website some time ago, but you don’t hear “I found you on Google” and you wonder whether anyone ever visits. Everyone starts from zero and it can take a while to get momentum. Read on for a step-by-step plan to build your website into a…
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How Will New Tech Laws Affect You?
Google and Facebook might have to pay journalists whose websites show up in search. TikTok might be banned in the United States. Consumers will be able to opt-out of targeted marketing. How will these and other proposed bills affect ordinary people who use websites for business or other kinds of public communication? Short answer: who…
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No Analytics? Now What?
We recently built a new website for a company that had a well-established website. They had not installed analytics, so they didn’t know how many visitors they had. We installed Google Analytics for them, as we always do when we build a website. They went from no analytics to all kinds of new data. Suddenly,…
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Content Marketing with Medical Keywords
When you’re planning your content matrix for content marketing, you’ll use the keywords you’ve identified as the best ones to reach your target market. The people who need your goods and services are likely to look for specific keywords, and you will make sure that you have great content that will be likely to show…
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Keywords and Synonyms
A client sent an interesting question this morning: should we work on “COFA” or “compact” as a keyword? She didn’t use the terms “keywords” or “synonyms,” but she was basically asking about keywords and synonyms. There are plenty of questions to think about in these categories. Keywords, in case you’re wondering, are the words people…
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SEO for Pediatricians
SEO for pediatricians involves the same skills and strategies as SEO for doctors in general, but there are some special things about pediatrics websites that are worth keeping in mind. What do prospective patients call you? Pediatricians are sometimes surprised to learn what people search for when they’re looking for a doctor for their children.…
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